Brief
OBJECTIVE: Design a FLIER in COLOR, promoting one single event.
Size: 8-1/2” x 11” Vertical orientation. Mount on a 15“ x 20” Black Illustration Board.
Photos must be royalty-free, or taken by you.
• Flier will be Image-Driven
• The design must reflect visually what the event is about AND where it is being held.
For example, for LA Auto Show, you must have LA icons or symbolisms of LA, in addition to car images.
• For typography, use no more than 2 fonts.
• Include website URLs or contact information and additional copy as you see fit. Make sure ALL type is legible.
• Create a focal point and establish typographical hierarchy. Design may bleed off the page.
• Flier will be Image-Driven
• The design must reflect visually what the event is about AND where it is being held.
For example, for LA Auto Show, you must have LA icons or symbolisms of LA, in addition to car images.
• For typography, use no more than 2 fonts.
• Include website URLs or contact information and additional copy as you see fit. Make sure ALL type is legible.
• Create a focal point and establish typographical hierarchy. Design may bleed off the page.
Tools:
Illustrator